Overview
- The new commercial features more than 60 Disney characters alongside sports figures including Joe Buck, Troy Aikman, Jason Kelce, and Peyton and Eli Manning.
- The concept updates the longtime “I’m going to Disney World” Super Bowl tradition that began in 1987 with Phil Simms.
- ESPN is activating a 24-hour, multi-platform event called The Handoff that started at SoFi Stadium and continues at Disneyland Park.
- Executives Asad Ayaz and Tina Thornton describe the effort as marrying Disney storytelling with ESPN’s scale to sustain fan engagement through the year.
- Super Bowl LXI is scheduled for February 14, 2027, at SoFi Stadium in Los Angeles, and reporting indicates Buck and Aikman are expected to be in the broadcast booth.