Overview
- Disney, the NFL, Champion and Fanatics unveiled the Disney | Champion NFL Collection, which launched Aug. 24 and is available at Fanatics.com, NFLShop.com, DisneyStore.com and select retailers nationwide.
- The capsule pairs each of the 32 NFL teams with characters from Disney, Pixar, Marvel and Star Wars and spans T‑shirts, crewnecks, pullover sweatshirts and zip hoodies in adult and youth sizes with prices reported from about $29.99 to $129.99.
- Bret Healey, Disney’s director of graphic design, said every matchup was chosen to reflect a team’s identity, traditions and fan culture and that the garments include storytelling details and Easter eggs tied to those choices.
- Early sales moved many fan-favorite designs quickly and left some items listed as “Reserve Now” on Fanatics with estimated ship-by dates in mid-September, producing limited inventory for certain teams, sizes and styles.
- Reaction on social media is mixed: the drop has commercial momentum for popular matchups but has drawn criticism over specific pairings, pricing and gaps in plus-size and infant/toddler availability, which could affect restock and promotional plans leading to ESPN’s Super Bowl coverage.