Overview
- Disney and Champion unveiled the Disney | Champion NFL Collection on July 16, 2026 at Fanatics Fest NYC, revealing the first eight or nine team-character pairings and selling that merchandise in a Disney Fan Zone.
- Early revealed matchups include the Buffalo Bills with Beast, the Dallas Cowboys with Woody, the Las Vegas Raiders with Darth Vader, the New England Patriots with Captain America, the New York Giants with Wreck-It Ralph, the New York Jets with Buzz Lightyear, the Tampa Bay Buccaneers with Captain Hook, the Washington Commanders with Hamm, and the Philadelphia Eagles with Doctor Doom.
- Disney Consumer Products’ design team led by Bret Healey said the project prioritized a 'sports-first' approach, matching characters to team history, city identity and fan traditions to create authentic, conversation-driving designs.
- The Fanatics Fest release was event-exclusive and the companies plan to reveal the remaining pairings and make the full 32-team collection widely available in August on Fanatics.com, NFLShop.com, DisneyStore.com and at select Lids locations.
- The collaboration is part of a broader push by Disney, the NFL, Champion and Fanatics to merge entertainment IP with sports merchandising, a move intended to reach overlapping fandoms and feed promotional activity around ESPN’s lead-up to Super Bowl LXI.