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Disney and AT&T Lead Cross‑Brand Toy Story 5 Campaign

The campaign is using in‑store takeovers, community screenings, exclusive product drops to drive family engagement and retail sales.

Overview

  • AT&T announced a Toy Story 5 collaboration that includes a custom animated commercial and immersive store takeovers that start June 8 in six U.S. markets and run through July 9.
  • Select AT&T stores and att.com will sell officially licensed Toy Story 5 accessories beginning June 5, including phone cases, portable batteries, a Lilypad tablet holder and Toy Story Hugger character items while supplies last.
  • PetSmart has launched a limited‑time Toy Story 5 pet collection and is scheduling FURiend in Me premium playdates with take‑home toys and digital keepsakes for participating pets.
  • Major League Baseball clubs are staging Toy Story 5 nights and the New York Mets have announced a themed game at Citi Field that will include a kids’ merchandise giveaway.
  • All activations build toward the film’s June 19 theatrical release and form a coordinated push across food, retail, sports and telecom partners to reconnect families with the franchise and boost box office and retail sales.