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Disney Adventure World Readies March 29 Debut at Disneyland Paris as Branding, Merchandise and Cast Rollouts Begin

The reimagined park pivots from studio backlots to story-driven worlds anchored by the new World of Frozen.

Overview

  • More than 350 cast members were formally inducted as Arendelle villagers on March 9, receiving World of Frozen nametags during a ceremony with Anna, Elsa, resort ambassadors and park leadership.
  • Disney previewed Regal View Restaurant & Lounge character dining, with Aurora, Ariel and Mulan debuting lesser-seen looks alongside Belle in her provincial outfit when the venue opens March 29.
  • A new Disney Adventure World merchandise line is already on sale at the Walt Disney Studios Store and Mickey’s of Hollywood Boutique, featuring apparel, accessories and a Loungefly bag in the park’s color palette.
  • Photos shared on social media show Disney Adventure World signage installed at the park ahead of the official renaming on March 29.
  • New previews highlight detailed theming inside Arendelle Boutique in World of Frozen, which will offer Nordic-inspired apparel and accessories once the land opens.