Overview
- Disneyland Resort Hotels will host a new Disney Poolside Splash Bash exclusively for on-site guests at each hotel, staged as a hotel-only perk tied to the Toy Story 5 promotion.
- The poolside parties will feature character appearances by staples such as Jessie, Woody and Bo Peep in costumes and accessories inspired by the new film, plus music, trivia and dancing.
- Park-level activations are rolling out in parallel, including Animation Academy drawing sessions, new PhotoPass effects, Toy Story Land decor updates and a temporary themed coffee truck at shopping areas.
- The program emphasizes interactive, activity-driven engagement to encourage guest participation and likely to increase in-park spending and hotel occupancy around the film campaign.
- The coordinated push builds on Toy Story’s long-running franchise value and reflects Disney Parks’ routine strategy of using short-term and programmatic tie-ins to amplify theatrical releases and guest experiences.