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Discovery Sets 'KPop Shark Heroes' for Shark Week With Ken Jeong and Rei Ami

The K-pop crossover aims to shift views of sharks across East Asia using celebrity-led outreach.

Overview

  • Discovery Channel, which announced the special Wednesday, scheduled the premiere for Shark Week running July 26 to Aug. 1.
  • Ken Jeong, who voiced manager Bobby in the Netflix hit KPop Demon Hunters, teams up with Rei Ami, the singing voice of Zoey and a Grammy nominee.
  • An official description says the pair launch a K-pop-driven campaign to educate viewers after recent shark encounters off the Korean Peninsula.
  • The special is produced for Discovery by Will Packer Media and Anomaly Entertainment.
  • Trade reports say a KPop Demon Hunters sequel is in development at Netflix, signaling ongoing franchise momentum that could fuel more crossovers.