Overview
- Dior and perfume director Francis Kurkdjian introduced Sauvage Extrait as the most concentrated Sauvage format to date and described it as woodier and denser than prior variants.
- The composition centers on an oud sourced from a certified Vietnamese supplier combined with Atlas cedar, patchouli, Virginia cedar, vetiver, lavender and bergamot to balance dark and light woods.
- Dior says the fragrance undergoes a six-week (42-day) maceration so the raw materials blend fully and deliver extended longevity and projection.
- Kurkdjian frames the launch as a response to a trend on platforms like TikTok and Instagram for long-lasting, strong 'performance‑minded' perfumes that command attention.
- Dior and Kurkdjian acknowledge the Extrait’s intensity may polarize consumers but argue that strong reactions and debate are part of a perfume’s cultural success.