Overview
- Underdog and Dillon Brooks unveiled the Unethical Hoops promotion on Thursday, offering a giveaway of only 100 copies that requires users to create an account to enter and lists winners to be announced May 29.
- The tabletop gag mimics the Operation game by asking players to use tweezer-like pliers to remove tiny basketballs from holes on a board drawn as Shai Gilgeous‑Alexander without touching the edges and triggering a buzzer labeled a "foul."
- Underdog's website and promotional clip explicitly frame the product as a roast of SGA's tendency to draw whistles, with labeled spots on the board that reference specific types of flop-like moves such as "Head Snap" and "Hook and Cook."
- The video of Brooks testing the game went viral within hours, generating millions of views and strong social-media reaction that treated the stunt as playful trolling consistent with Brooks' villain persona.
- The stunt builds on an ongoing officiating debate — coverage has noted SGA attempted unusually high numbers of free throws in recent playoff series — and could further fuel public scrutiny of refereeing and player fines for public criticism.