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Dil Raju’s SVC Buys AP–TG Rights to Yash’s Toxic for Rs 120 Crore in Record Non-Telugu Deal

The record price reflects distributors' confidence in Yash's post-KGF drawing power in the Telugu states.

Overview

  • Sri Venkateswara Creations acquired Andhra Pradesh–Telangana theatrical rights on an advance-on-commission basis after a three-way bidding contest.
  • Trade reports describe the Rs 120 crore agreement as the largest AP–TG purchase to date for a film not originally made in Telugu.
  • Dil Raju cited Yash’s expanded market since KGF Chapter 2 as the key driver of demand and called anticipation for Toxic substantial.
  • Hindustan Times noted the deal could give Toxic a booking advantage in the Telugu states against Ranveer Singh’s Dhurandhar 2 during their March 19 clash.
  • Positioned as a pan-Indian release, the film was shot in Kannada and English with dubbed versions planned, and features a high-profile team including Rajeev Ravi, Ravi Basrur, Ujwal Kulkarni, TP Abid, and action leads JJ Perry, Anbariv and Kecha Khamphakdee, ahead of its March 19, 2026 festival window.