Overview
- At a Mexico City event on Wednesday, DiDi named Miguel “El Piojo” Herrera its honorary coach and launched the miniseries “Aquí Todos Juegan,” which will run on YouTube, Instagram and TikTok with Mexican creators.
- The company published internal data showing Mexico City now accounts for about 25% of app demand and that the Mexico–Portugal friendly generated roughly 700,000 trips across DiDi Express, Pon Tu Precio and DiDi Moto during the two hours before and during the match.
- DiDi said delivery categories spiked during the friendly, reporting a 160% rise in beer orders and a 66% rise in potato‑chip orders while pizza, wings, burgers, sushi and Mexican food led DiDi Food demand in CDMX.
- To meet forecasted peaks, DiDi is rolling out operational incentives and temporary infrastructure, including rewards for drivers, more than 100 motorcycles for couriers and rest areas in Mexico City, Monterrey and Guadalajara.
- The company is pushing DiDi Card and DiDi Cuenta to lock in new users and plans sustained promotions after the tournament, a move meant to reduce the usual post‑event drop in orders while raising short‑term supply costs and workforce pressures.