Overview
- Jessie and D’Lila Combs officially launched 12TWINTY1 and released their first drop, called “777,” after the brand went live on Tuesday, July 7, 2026.
- The 777 collection is unisex, family-themed and priced for mass buyers with items ranging roughly from $34 for tank tops to $119 for hoodies.
- The twins say the label was planned for about three years and predates their father’s 2024 arrest, and they focused on it after finishing high school.
- Their father, Sean “Diddy” Combs, who is serving a 50-month sentence at FCI Fort Dix, is described by the sisters as a remote adviser and told TMZ he is “incredibly proud.”
- The launch leans on the family’s fashion legacy from Sean John and the twins’ late mother Kim Porter, and it could shape how they build independent careers and public reputations separate from their father’s legal case.