Overview
- In Ireland, Diageo will raise on‑trade list prices by €0.07 per pint of Guinness and €0.10 for Guinness 0.0 from 2 February, while noting pubs set their own retail prices.
- In the UK, the wholesale list price for Guinness Draught will increase by 5.2% from 1 April, equivalent to roughly 4p per pint, with no change to Guinness 0.0, Guinness Microdraught or 440ml cans sold in retail.
- Diageo says the move reflects elevated industry‑wide costs and argues the increase is kept to a minimum to sustain operations and investment across its brands and hospitality partners.
- Ireland’s Vintners' Federation and pub operators warn the hikes will be passed to customers and could accelerate closures, with VAT potentially turning a €0.07 wholesale rise into about €0.20 at the tap.
- Some UK landlords caution Guinness could edge toward a £10 pint in pricier venues after repeated rises, as the sector faces higher energy, wages and business rates alongside last year’s 4.2% Guinness increase.