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Dhurandhar’s Netflix Surge Resets Sequel Strategy as JioHotstar Secures ₹150-Crore OTT Rights

Trade reporting points to non-theatrical deals putting Dhurandhar: The Revenge near break-even ahead of its March 19 theatrical launch.

Overview

  • Dhurandhar logged 7.6 million views in its first three days on Netflix and led the non-English global Top 10 across seven countries, charting in 22 and ranking highly in Gulf markets despite earlier theatrical bans.
  • The first film’s worldwide gross is reported at about ₹1,300 crore, with trade estimates pegging producer profit near ₹400 crore from combined theatrical and ancillary revenues.
  • The sequel’s digital rights have reportedly been sold to JioHotstar for roughly ₹150 crore, shifting the franchise away from Netflix after part one’s OTT deal was about ₹85 crore.
  • Non-theatrical pre-sales for Dhurandhar: The Revenge include music rights to T-Series reported at ₹60 crore, with overall off-screen revenue expected to exceed ₹250 crore and cover its landing cost.
  • Production updates note a teaser drop, a reported cameo by Yami Gautam completed over four to five days of filming, a police case over alleged drone use on set, and a March 19 release planned opposite Yash’s Toxic.