Overview
- On Netflix’s Jan. 26–Feb. 1 Tudum chart, Dhurandhar ranked No. 1 globally among non‑English films with 7.6 million views and placed first in both India and Pakistan, with strong traction across Gulf markets.
- Trade reporting says Dhurandhar: The Revenge has locked about Rs 245 crore in non‑theatrical rights, including roughly Rs 150 crore for digital (JioHotstar), Rs 50 crore for satellite (Star Network), and Rs 45 crore for music (T‑Series).
- Some outlets infer a pre‑release profit of roughly Rs 20 crore based on those reported deals and estimated budgets, though the underlying cost figures are not officially disclosed.
- Marketing lead Varun Gupta says the sequel’s promotions are intentionally underplayed, arguing a “less is more” approach preserves anticipation after Part 1’s breakout.
- The sequel is set for a March 19 theatrical release, and industry coverage notes several films have shifted dates to avoid a clash, while Yash’s Toxic is still positioned to hold its slot.