Overview
- Jameel Jamali, a supporting role played by Rakesh Bedi in the Indian spy thriller Dhurandhar 2, has turned into a viral sensation since the film’s March 19 release.
- Brands quickly tapped the craze, with Haldiram’s, Vadilal, T-Series, Yes Madam and Renee posting ads that quote the character’s lines or feature his image.
- Nabil Gabol, a Pakistani politician from Karachi’s Lyari, claims the character depicts him and, in interviews posted this week, said he will answer with a film titled Lyari Ka Gabbar.
- Gabol says he is facing waves of online mockery, while Bedi maintains the role was a composite of several Pakistani politicians rather than one person.
- Multiple outlets report the sequel crossed Rs 1,000 crore worldwide within about nine days, a surge that helped push Jamali’s dialogue into sponsored posts and cross-border meme culture.