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Dhoni’s ‘Captain Cool’ Trademark Bid Draws Formal Opposition

KAnalysis Attorneys at Law alleges the nickname lacks distinctiveness in its challenge before Section 21 hearings.

Overview

  • Dhoni’s trademark application for “Captain Cool” was published by the Trade Marks Registry on June 16, 2025, triggering a 120-day opposition period.
  • On July 8, Delhi’s KAnalysis Attorneys at Law filed a formal opposition under Section 21 of the Trade Marks Act, citing procedural lapses and lack of proof of commercial use.
  • The firm argues that “Captain Cool” is a generic, laudatory term long applied to multiple sport captains, making it ineligible for exclusive trademark protection.
  • Opponents assert Dhoni’s amended claim of use since 2008 lacked supporting affidavits, invoices or advertising materials as required.
  • The case proceeds to formal hearings where both parties must present evidence before the mid-October deadline for any further objections.