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Devil Wears Prada 2 Draws 15.2 Million Global Viewers in Five Days

Disney says the streaming start signals continued audience growth after a successful theatrical run plus a staged home‑video rollout.

Overview

  • Disney reported the film reached 15.2 million global viewers across Disney+ and Hulu within its first five days on those services.
  • The company called the total the biggest live‑action movie premiere on its platforms since Deadpool & Wolverine and noted the five‑day figure outpaced Lilo & Stitch's prior five‑day mark.
  • The streaming release followed a coordinated rollout that included a strong theatrical opening and separate digital and 4K/Blu‑ray releases that arrived before the title hit streaming.
  • The sequel reunited core cast members from the 2006 film and added new supporting players, a combination studios and analysts say helped fuel nostalgia and rewatch demand.
  • Studios are using the performance as a benchmark for cross‑platform windows and marketing, suggesting similar staged release plans and physical extras could be used to extend revenue and engagement for future tentpoles.