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‘Devil Wears Prada 2’ Debuts in Mexico City With Runway-Style Premiere

The couture-first kickoff uses bold showmanship to turn the sequel’s fashion-world satire into live promotion.

Overview

  • The press tour opened in Mexico City at the Museo Anahuacalli, where the red carpet doubled as a fashion show featuring looks inspired by the film.
  • Meryl Streep and Anne Hathaway headlined the launch in high-glam outfits, with additional appearances at a press conference and a fan Q&A at the Frida Kahlo Museum.
  • The sequel reunites the original leads after two decades, with Emily Blunt and Stanley Tucci back alongside new names reported by outlets.
  • The story centers on editor Miranda Priestly confronting a shrinking print business as she clashes with former assistant Emily, now a luxury executive who controls key ad budgets.
  • Outlets list differing cinema dates—April 30 or May 1—reflecting regional schedules, with final timing to follow distributor announcements.