Overview
- Announced at MWC in Barcelona, the service is slated for a 2026 launch starting in Germany, with the exact start date and pricing still undisclosed.
- Users can invoke a voice assistant during calls with the wake phrase “Hey Magenta,” with no app or modern hardware required and support extending even to older phones.
- Planned capabilities include real-time translation targeting 50 languages within 12 months, text summaries after calls, in-call answers to queries, and potential agentic tasks such as reservations, with specific external integrations yet to be detailed.
- Telekom says calls are neither stored nor analyzed unless the assistant is activated, participants are notified when it joins, recordings for summaries are deleted afterward, and data processing occurs within the EU.
- Developed in collaboration with ElevenLabs, the network-first approach positions Telekom against device-based offerings from Apple and Google, as analysts welcome broader access but note real-world quality and uptake remain unproven.