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Derrick White Named Colorado’s President of Basketball Strategy

A $2 million family gift will support mentoring and strategy to help the program navigate NIL, roster and revenue challenges.

Overview

  • The University of Colorado announced Tuesday that Derrick White will serve as the program’s first president of basketball strategy while remaining an active player for the Boston Celtics.
  • White and his family pledged $2 million to the men’s basketball program to fund mentoring, donor relations and other program needs.
  • The role is meant to have White assist head coach Tad Boyle by mentoring players and advising on NIL, revenue sharing, roster construction, athlete development and team culture.
  • Colorado leaders said the title and broad goals are finalized but the precise job description, time commitments and NCAA/NIL compliance logistics are still being worked out.
  • The hire follows a growing trend of current NBA stars taking volunteer advisory roles at their alma maters to boost recruiting and fundraising, a change that could give Colorado new recruiting reach and revenue pathways.