Overview
- The club launched the 'Los Mil Sponsors del Muni' campaign in January by selling 1,000 small ad spaces on its official jersey, with typical slots priced at about 200 soles (roughly US$60).
- All 1,000 sponsorship slots were filled in roughly three months, producing funds earmarked for first-team costs plus youth and women’s programs and enabling a commercial preorder of the new kit through EOO Sports.
- Designers arranged the logos in a tight grid so the shirt reads as a textured pattern at a distance while preserving Municipal’s red sash and crest, and players have already worn the jersey in competition.
- The fundraising succeeded in stabilizing the club’s cash flow and drew widespread international coverage, with creative support credited to agencies including McCann Lima and merchandising handled by EOO Sports.
- Despite the financial win, Deportivo Municipal was eliminated from the Copa Perú in late July, leaving the team to continue institutional and sporting rebuilding and signaling that the commercial model may be useful but not a quick route back to the professional tiers.