Overview
- Visit Denver announced Thursday that Denver welcomed a record 37.6 million domestic visitors in 2025 and generated $10.5 billion in tourism spending, a 1.4% increase over 2024.
- Overnight visitors totaled 20.1 million and spent $8.7 billion while overnight leisure trips reached a record 17.9 million, driven largely by out‑of‑state travelers.
- An ROI study by Longwoods International attributed Visit Denver’s 2025 spring/summer advertising to 3.6 million incremental trips and about $1.6 billion in added spending.
- The tourism sector supported roughly 73,200 metro jobs and produced state and local tax revenue that Dean Runyan Associates says saved each Denver household nearly $1,850 last year.
- Denver’s gains rest on strong air access and year‑round events: 42% of overnight visitors arrived by plane and total visitation is up 18% while overnight spending is up 46% versus 2019.