Overview
- Demna unveiled his Fall/Winter 2026 debut for Gucci at Milan Fashion Week in a monumental, museum-like set lined with marble statuary, as described in his show notes.
- The collection focused on ultra-fitted, body-aware silhouettes engineered with invisible heat-sealed edges and curved hems to cut as close to the body as possible.
- Kate Moss closed the show in a backless sequin gown that revealed a white gold Gucci logo thong set with 10-carat diamonds, capping a cast that mixed supermodels with underground figures like fakemink and 18-year-old rapper Nettspend.
- Heritage cues were reworked, including an updated Gucci Bamboo 1947 bag redesigned with a sleeker profile and bamboo-shaped handle.
- Industry coverage called the offering visible and commercially clear yet polarising, highlighting Gucci’s push to rebuild fashion authority after recent sales weakness; a post-show dinner at Il Baretto drew Alessandro Michele, Demi Moore, Emily Ratajkowski and others.