Overview
- Demna unveiled his first full Gucci runway, titled Primavera, emphasizing body-conscious, Tom Ford–era inflected silhouettes and closing with Kate Moss in a rhinestone gown revealing a double‑G thong.
- Gucci’s cast doubled as a statement of intent, with appearances by Emily Ratajkowski, Karlie Kloss, Alex Consani and more, and the house said select looks would be available for immediate purchase.
- Ahead of the show, Gucci faced criticism for posting clearly labeled AI-generated campaign images, a talking point that set expectations for how the debut would reconnect the brand with real-world glamour.
- A day earlier, Prada’s Fall 2026 womenswear show used a 15‑model, 60‑look structure to de‑layer outfits in stages, echoing show notes describing “mutations from within” and revealing hidden craft.
- Bella Hadid marked a high-profile runway return by appearing in four sequential Prada looks, as close-up details like crystal‑lined collars underscored the brand’s blend of utility and ornament; front row guests included Mark Zuckerberg.