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Demna Unveils First Gucci Runway as Emily Ratajkowski’s Walk Draws Online Critique

Demna described the Milan presentation as the birthday of his vision for Gucci.

Overview

  • The first full Gucci runway under Demna at Milan Fashion Week leaned on star casting, with Emily Ratajkowski, Kate Moss, Demi Moore and Vivian Jenna Wilson drawing heavy attention.
  • A Dazed Fashion Instagram clip of Ratajkowski’s catwalk topped 400,000 views and drew derisive comments focused on her gait.
  • On the runway, Ratajkowski wore a silver, crystal‑encrusted bodycon dress with bedazzled heels, diamond earrings and a matching purse.
  • Following the show, she arrived at a Gucci dinner in a black jersey slip dress and carried a Jackie Slim Small Shoulder Bag listed at $2,450.
  • Earlier in the week, Gucci disclosed on X that a promotional ad was created with AI, prompting online criticism centered on luxury craftsmanship.