Overview
- Deloitte, in a report Wednesday, projected global women’s elite sports revenue will reach at least $3 billion in 2026, up about 25% from last year.
- Women’s elite sports generated $2.4 billion in 2025, which surpassed Deloitte’s earlier $2.35 billion estimate.
- The 2026 revenue mix is expected to be led by commercial deals at $1.4 billion for 45% of the total, with matchday income at $911 million for 30% and broadcast rights at about $765 million for the rest.
- Soccer and basketball are each set to contribute roughly 35% of 2026 revenue, with North America forecast at about $1.6 billion for 54% and Europe at $434 million for 14%.
- Deloitte credits investment, new leagues and growing professional structures for the gains, while warning the sector is still early and needs rigorous data to guide sustainable growth for teams, athletes and fans.