Overview
- Deloitte, in a report released Wednesday, projects at least $3 billion in global revenue for women’s elite sports in 2026, up about 25% from 2025 and 340% since 2022.
- Women’s sports generated $2.4 billion in 2025, exceeding Deloitte’s earlier $2.35 billion call, with basketball and soccer providing most of the income.
- Deloitte estimates the 2026 revenue mix at $1.4 billion from commercial partnerships, $911 million from ticketed matchdays, and $765 million from broadcast rights.
- North America is set to lead with about $1.64 billion, with Europe at roughly $434 million, as more than eight new women’s leagues launched in North America since 2020 help fuel growth.
- Analysts say sustained gains will depend on better data and steady investment, with infrastructure upgrades and more professional team operations expected to improve fan experiences and athlete support.