Overview
- Delhi creator Devansh Tyagi set up a one-day Maggi stall in the hills and filmed the full experiment for Instagram.
- He priced regular Maggi at Rs 100 and a butter version at Rs 120, serving tourists and hikers at a scenic spot.
- He said the stall sold out and claimed Rs 24,000 in revenue for the day, a figure media outlets have not independently verified.
- The video shows him drawing water from a nearby stream to cook, which led viewers to question food safety and cleanliness.
- The clip spread widely online with jokes, praise, and pushback, reflecting India’s fondness for hot Maggi in hill stations and the risks of informal pop-ups.