Particle.news
Download on the App Store

Delhi High Court To Protect Arjun Kapoor’s Personality Rights In AI Deepfake Case

The case spotlights a growing push to curb deepfakes with courts limiting takedowns to defamatory or exploitative uses.

Overview

  • Delhi High Court, which heard the suit Wednesday, said it will issue orders restraining unauthorized use of Arjun Kapoor’s name, image and identity, with a detailed interim order pending.
  • Justice Tushar Rao Gedela said content about public figures cannot be removed wholesale unless it is disparaging, derogatory or defamatory, citing long-standing personality rights reasoning.
  • Kapoor’s filing alleges AI-made deepfakes, synthetic voice replicas and digital avatars, along with sexually explicit manipulations and unlicensed merchandise such as T-shirts and mugs.
  • Examples shown to the court included morphed images said to depict the actor with an animal and another portraying him as a street vendor, which his counsel argued were not satire.
  • Google LLC’s counsel attended the hearing, and the case follows recent Delhi High Court orders protecting other public figures like Allu Arjun, Mohanlal, Sunil Gavaskar and Karan Johar.