Overview
- Justice Tejas Karia said the court will pass orders directing intermediaries to remove 14 specified URLs infringing Nagarjuna Akkineni’s name, image and voice.
- Counsel outlined three misuse categories in the suit: pornographic content, unlicensed merchandising, and AI-generated videos on platforms such as YouTube.
- The bench noted the practical limits of enforcement, observing that once content circulates online, generative AI systems may continue to ingest it.
- The move follows recent Delhi High Court interim protections granted to Aishwarya Rai Bachchan, Abhishek Bachchan and Karan Johar against unauthorized exploitation of their persona.
- Nagarjuna publicly thanked the court after the hearing, acknowledging the protection extended to his personality and publicity rights.