Overview
- Allu Arjun’s suit, heard Friday in Delhi, prompted the judge to say he will issue an interim order to stop unauthorized use of the actor’s name, image, voice, and likeness.
- His lawyer showed listings for T‑shirts and mugs, obscene clips, AI chatbots, and a “Fake Call Pushpa” app that lets users simulate a video call with his AI face.
- Lawyers for Meta and Google said they removed several flagged links and apps after notice, and a marketplace said it pulled products tied to the case.
- The judge asked a named defendant to file a compliance report within three days and appeared to decline a global takedown at this stage after intermediaries pushed for narrower relief.
- Arjun says he holds 26 trademarks in his name, and the petition adds to recent Delhi High Court actions that have protected celebrities, athletes, and public figures from AI‑enabled misuse.