Overview
- The court issued a john doe interim injunction restraining misuse of Swami Ramdev’s name, image, voice, likeness and distinctive style across formats, including AI-generated videos and voice clones.
- Platforms were directed to remove specified offending posts and listings within 72 hours of receiving the order.
- The order targets unauthorised endorsements and manipulated content, including e-commerce listings that falsely suggest Ramdev’s approval of products.
- Intermediaries such as Meta and X opposed a global blocking order and raised free-speech defenses, leading Ramdev to limit the interim relief to India.
- URLs asserted to be parody or caricature were not immediately taken down as the court reserved those questions for argument on March 12, after noting Ramdev’s significant goodwill and potential reputational harm.