Overview
- Justice Manmeet Pritam Singh Arora restrained any direct or indirect commercial use of Jr NTR’s name, image or likeness, including AI-generated content and GIFs.
- The court ordered takedown of infringing listings and permitted non-infringing sites affected by blocking to seek modification of the injunction.
- E-commerce platforms, including Amazon, must file replies outlining policies for complaints on trademark or copyright infringement and unauthorized use of image and likeness.
- Social and e-commerce intermediaries were told to treat the suit as a complaint under the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021.
- A further hearing is set for May 19, 2026, and Jr NTR publicly thanked the court and his legal team following the order.