Overview
- Gautam Gambhir won an interim order that compels online platforms to remove fake or AI-made content using his name, image, voice, or likeness within 36 hours.
- Judges directed Amazon and Flipkart to pull listings that trade on his identity and told Meta and Google to take down flagged links on Instagram and YouTube and share details on the uploaders.
- The injunction restrains defendants from creating, posting, or circulating deepfakes, face-swapped visuals, voice clones, or fabricated statements that suggest he said or did things he did not.
- The court noted his stature as India’s men’s team head coach and said misuse of his persona can mislead fans, with his filings pointing to a surge in such content since 2025, including a fake resignation video viewed in the millions.
- The directions remain in force pending further hearings, signaling tighter duties on platforms to act fast on takedowns and to identify sellers and account holders who profit from impersonation.