Overview
- Justice Tushar Rao Gedela issued an ex-parte ad-interim injunction restraining misuse of Oberoi’s name, image, voice and likeness, including through AI tools, deepfakes and face-morphing.
- Online platforms and listed defendants were directed to remove infringing links within 72 hours and furnish IP and account details tied to offending content within three weeks.
- The court found a strong prima facie case, noting Oberoi’s attributes are uniquely associated with him and that continued exploitation risked irreparable harm not compensable by damages.
- The suit cites widespread impersonation via fake social accounts, unauthorized merchandise sales and misleading endorsements falsely suggesting Oberoi’s association.
- Summons were issued with written statements due within 30 days, the matter listed before the Joint Registrar on April 27, 2026 and before the court on August 5, 2026.