Overview
- Justice Tushar Rao Gedela issued the interim order on April 17, restraining any use of Allu Arjun’s name, image, likeness or voice without consent, including through AI, deepfakes and face morphing.
- Social media platforms were directed to remove specified posts that misuse the actor’s identity for profit or impersonation.
- Arjun’s lawyer told the court his persona was being exploited through merchandise, voice-cloning tools, AI chatbots and obscene content.
- The judge noted Arjun’s trademark registrations and cited his distinguished career and popular dialogues to support exclusive control over his identifiable traits.
- The case reflects a wider pattern of interim protections the Delhi High Court has granted to public figures such as Aishwarya Rai Bachchan, Salman Khan, Gautam Gambhir, Sonakshi Sinha and Vivek Oberoi.