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Delhi High Court Gives Platforms 3 Days to Act on Salman Khan’s Personality Rights Plea

Intermediaries must process the plaint under the IT Rules as a formal complaint with swift action required.

Overview

  • Justice Manmeet Pritam Singh Arora directed social media intermediaries to treat Salman Khan’s suit as an IT Rules complaint and take steps within three days, informing him of any objections to specific links.
  • The court indicated it will issue interim restraints against non‑intermediary defendants, including e‑marketplaces and sellers, once the petitioner supplies details of those parties and the merchandise.
  • Khan seeks to stop unauthorized commercial use of his name, photographs, voice, likeness, dialogues and mannerisms, highlighting risks from AI‑generated content, impersonation and unlicensed merchandise.
  • Reiterating her approach in the Ajay Devgn and Jr NTR matters, the judge emphasized that plaintiffs must first use platform grievance mechanisms, with a composite order to be considered if disputes persist after one week.
  • Reports identify Facebook and Instagram, Google, Amazon, X and Telegram among the platforms asked to act, and the matter now awaits their responses within the court‑set window.