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Delhi High Court Blocks Film Title ‘Bro Code’ From Promotions in Trademark Fight

The judge cited likely confusion with Indospirit’s registered mark, limiting the order to promotional use during the suit.

Overview

  • An ad‑interim injunction dated October 14 restrains Ravi Mohan Studios from using ‘BRO CODE’ in trailers, posters, teasers, social media or any related content.
  • Justice Tejas Karia found a prima facie case that the title is identical to Indospirit’s ‘BROCODE’ trademark and likely to confuse consumers and harm goodwill.
  • The court clarified that film production may continue if the studio complies with the bar on promotional use of the disputed title.
  • Delhi High Court rejected reliance on a Madras High Court groundless‑threat order, holding it does not preclude relief once an infringement suit is filed.
  • Ravi Mohan’s team alleges the dispute followed refusal of a brand‑promotion tie‑up and calls the litigation a marketing ploy, claims the beverage company has not addressed directly in court filings.