Overview
- Aman Gupta secured an ex parte interim injunction Sunday that bars use of his name, image, voice, or likeness, including through AI deepfakes.
- The court directed Google, Meta, and other intermediaries to remove listed links, disclose mobile numbers and emails tied to flagged accounts, and lock or suspend domains when Gupta reports new infringements.
- The suit outlines fake event listings, AI chatbots posing as Gupta, pornographic material and deepfakes, counterfeit merchandise with his catchphrases, and bogus Instagram profiles posting alleged contact details.
- Justice Tushar Rao Gedela said Gupta’s persona has clear goodwill and noted his registered slogans such as “Hum Bhi Bana Lenge” and “Down, But Not Out!” as support for trademark and passing-off claims.
- The case moves to pleadings on August 3 with a hearing on October 1, signaling broader use of personality-rights orders in India as courts respond to rapid online impersonation.