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Delhi High Court Backs Ajay Devgn, Orders Deepfake Takedowns

The judge signaled that future plaintiffs should first alert social platforms before seeking court relief.

Overview

  • Justice Manmeet Pritam Singh Arora granted interim relief restraining unauthorized commercial use of Devgn’s name, image, voice, and other attributes.
  • The order requires immediate removal of AI‑generated deepfakes, obscene videos, and sexually explicit material featuring the actor.
  • The court cautioned against blanket removals of general images and noted that benign fan content should be given leeway at this stage.
  • Devgn’s suit cited unauthorized merchandise and false paid‑appearance claims and also sought to stop platforms from using infringing content to train AI models.
  • The ruling adds to a growing line of Indian cases protecting public figures’ personality rights, including recent orders involving Sri Sri Ravi Shankar, Nagarjuna, Aishwarya Rai Bachchan, Abhishek Bachchan, and Karan Johar.