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Deion Sanders’ TV Draw for Colorado Falls Sharply as Networks Pull Back

Broadcasters have limited Colorado’s 2026 national windows and the program faces low preseason expectations that could further erode media interest.

Overview

  • Reporting this week shows ESPN viewership for Colorado games fell from about 6.1 million in 2023 to roughly 2 million in 2025, a decline of about 67 percent.
  • On the field the Buffaloes slid to a 3-9 record in 2025 and Sanders enters his fourth season in Boulder with a 16-21 cumulative record.
  • The Big 12 release so far books Colorado on ESPN for Sept. 3 at Georgia Tech and Nov. 13 vs. Houston, on ESPN+ for Sept. 12 vs. Weber State, and on Fox/FS1 for Sept. 19 at Northwestern with the rest of the national slate still undecided.
  • Colorado has major roster and staff turnover, with Shedeur Sanders and Travis Hunter gone, Brennan Marion now offensive coordinator, redshirt freshman Julian Lewis in line at quarterback, and 43 incoming transfers reshaping the roster.
  • Off-field developments could add distraction as Sanders was subpoenaed to testify in his son Shilo’s bankruptcy trial and he remains under a five-year, $54 million contract that runs through 2029, which narrows the university’s options if results do not improve.