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Deion Sanders Faces Federal Suit Over Ownership of 'Prime' Logos

A ruling for the designer could cancel trademark registrations, halting sales of products that use the marks.

Overview

  • Designer Alan Tipp filed the federal complaint in January 2025 and says he created the P21ME/PRIME and TRUTH logos in 2011 and was never paid for them.
  • Tipp asks the court to void a 2011 work-for-hire agreement, cancel trademark registrations, block further use of the designs, and award more than $75,000 in damages.
  • Sanders and his lawyers deny the claims and on Aug. 21 filed court papers saying the logos trace to an April 2011 Under Armour endorsement and third-party assignments that they say justify current use.
  • The litigation moved through discovery with Sanders deposed in late July 2026, both sides filing new materials in August 2026, and a status conference set for Oct. 13, 2026.
  • The dispute carries commercial weight because the marks have appeared on major-brand products and a Blenders sunglasses line was alleged to have generated nearly $5 million in three days, so a ruling for Tipp could affect existing trademarks, product sales, and licensing plans.