Deep Purple Releases 'Guilt Trippin'' Single and Surreal Video Ahead of Splat! Album

Overview

• Deep Purple released the single and official video "Guilt Trippin'" on June 24 as a final preview before the July 3 release of Splat!.
• The song imagines God and Charles Darwin sharing a pint and is paired with a surreal video that follows a fly and a sycamore-seed spaceship through dreamlike scenes.
• Frontman Ian Gillan recalled screaming spontaneously during the studio take and referenced his long-ago vow to stop screaming by age 60 as part of his account of the recording.
• Splat! is produced by longtime collaborator Bob Ezrin and is available for pre-order in multiple limited physical formats, including colored 2LP variants, a box set with exclusive live 10-inch records, and a 7-inch bonus single.
• The band is touring Europe now and will take the Splat! world tour to North America in August and September, using live dates to support the new album and the special-edition release strategy.