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Deckers Tops Q1 Estimates as Hoka and Ugg Push Revenue Past $1 Billion

Strong direct‑to‑consumer growth and faster international sales improved margins enough for management to raise its full‑year EPS view.

Overview

  • Deckers reported first‑quarter net sales of $1.02 billion, a 5.7% increase versus a year earlier, and diluted EPS of $0.94 which beat analyst estimates.
  • Hoka led brand performance with $703.5 million in sales, up 7.7%, while Ugg delivered $278.0 million, up 4.9%, together accounting for the bulk of the company’s growth.
  • The direct‑to‑consumer channel rose 13.0% to $352.8 million while wholesale grew 2.2%, and international net sales increased 8.4% compared with a 3.2% rise in domestic sales.
  • Sales for the company’s 'Other' brands declined 18.1% to $37.9 million, a drop the company linked in part to the phase‑out of Koolaburra standalone operations.
  • Deckers kept its full‑year revenue guidance at $5.86 billion to $5.91 billion, raised diluted EPS guidance to $7.35–$7.50, and signaled continued focus on scaling premium brands, product innovation, and international expansion.