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Decathlon To Open 10 Spanish Stores In First Half Of 2026, Shifts Toward Urban 'City' Format

The rollout marks what the company calls a turning point focused on proximity to city-center shoppers.

Overview

  • Seven small-format City stores are slated for Ourense, Valencia (CC Arena), Córdoba, Madrid and three locations in Barcelona.
  • Decathlon will reopen its seasonal Pop Up in Cullera in March and launch new Pop Ups in Mogán, Magaluf and Chiclana.
  • The company says the expansion will create more than 100 direct jobs across Spain.
  • The new locations will add over 5,200 square metres of sports retail space nationwide.
  • In Córdoba, a second store will open in the city center in the first half of 2026, with the exact street yet to be disclosed.