Overview
- Decathlon has set a target to source $3 billion of goods from India by 2030, tripling its current annual spend under its new five-year Make in India plan.
- The company aims to boost India’s share of its global sourcing from 8% today to 15% over the next five years.
- Local sourcing for products sold in India will rise from over 70% in 2025 to 90% by 2030 to strengthen domestic manufacturing capabilities.
- Retail expansion plans include growing to more than 90 Indian cities, supported by a network of 113 manufacturing sites, 83 suppliers and seven production offices.
- The strategy is expected to generate 300,000 direct and indirect jobs and drive growth in high-potential categories like footwear, fitness equipment and technical textiles.