De'Aaron Fox Debuts Sharpie x Under Armour Fox 2 Signature Shoe

Overview

• The Sharpie x Under Armour Fox 2 was announced Tuesday and is set to go on sale July 23 for $130 with an exclusive drop at UnderArmour.com.
• Fox described the mostly white sneaker's black, Sharpie-style sketches as hand-drawn personal artwork that includes his logo, basketball motifs and fox illustrations.
• The design includes family tributes— a rose for his son Reign and a California poppy for his daughter Poppy— which Fox says reflect his life and creative roots with the Sharpie brand.
• Social posts on X quickly tied the shoe to Fox's June Finals struggles, with fans mocking his Game 4 late-game drive and OG Anunoby's block and using the launch to criticize his playoff performance.
• The collaboration expands Fox's growing Under Armour signature line and highlights how a player's recent on-court performance can shape public reaction and commercial prospects for athlete merchandise.