Overview
- Amazon dropped the hardcover to $34.09 on Tuesday during its Big Spring Sale, a 32% cut from the $50 list price reported by multiple outlets.
- Published by Simon & Schuster earlier this month to line up with Apple’s April 1st 50th anniversary, the book runs 608 pages in print.
- Pogue draws on more than 150 new interviews, including Steve Wozniak, John Sculley, and Jony Ive, with rare access to current Apple designers, engineers, and executives.
- The narrative promises to correct popular myths and revisit both wins and misses, covering milestones like the iPod and iPhone as well as the Lisa, Apple III, and MobileMe, with reporting that challenges stories about a garage founding, Jobs’s early role, and who pushed him out.
- Early reaction has been positive, with The Wall Street Journal praising Pogue’s approachable style, and the title is available in hardcover and audiobook, with an excerpt posted by CBS.