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David Beckham Joins Fortnite’s Icon Series

The timed Item Shop drop pairs reactive cosmetics, a LEGO minifig variant and an Icon Cup to drive player engagement and sales.

Overview

  • Multiple outlets report that the Beckham outfit and bundle will appear around the Item Shop refresh on July 17 in U.S. time zones and at 1am BST on July 18.
  • Players can buy the David Beckham Outfit on its own or buy a bundle that includes two outfit variants: a game-ready, tattooed look with a shirtless style and a dapper Club Owner suit.
  • Several items in the bundle use reactive features that change with gameplay, including tattoos that glow gold on eliminations, elimination- and damage-reactive back blings, impact-reactive pickaxes and an emote that ties into the set.
  • Epic is running a David Beckham Icon Cup on July 17 with Trios Battle Royale and Trios Zero Build modes where regional top performers can win the Club Owner outfit and overall top finishers can win the full bundle.
  • The release continues Fortnite’s Icon Series pattern of licensing celebrities and cross-brand tie-ins to boost engagement and microtransaction sales, using novelty items like a LEGO minifig variant to broaden appeal.